Why The New York Times and other publishers are adding experiential marketing services – Digiday

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Why The New York Times and other publishers are adding experiential marketing services
Digiday
Other publishers are hiring their own people. Meredith, for example, hired experiential marketer Chrissann Gasparro away from the Omnicom-owned agency Serino Coyne to build an experiential marketing services arm inside its branded-content studio, …

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