Why Etika created make-believe competitors and still spends on traditional – Marketing Interactive

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Marketing Interactive

Why Etika created make-believe competitors and still spends on traditional
Marketing Interactive
During the recent Digital Marketing Asia 2018 conference organized by A+M, Etika’s senior brand manager Cheong May Yeen (pictured), said that when used in a creative manner, traditional media is no doubt useful in driving digital content and on-ground …

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