What real-time bidding means for mobile apps and games – MobileMarketing Magazine

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MobileMarketing Magazine

What real-time bidding means for mobile apps and games
MobileMarketing Magazine
In the not-so-distant past, global companies and brands like Unilever, IKEA etc. were reluctant to advertise in mobile games. With adults spending up to 2 hours, 41 minutes a day using mobile apps and because games offer advertisers a premium closed …

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