“We’re paving the road” – Viber on user engagement, a feeling of communitity, and ads – MobileMarketing Magazine

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MobileMarketing Magazine

“We’re paving the road” – Viber on user engagement, a feeling of communitity, and ads
MobileMarketing Magazine
Viber’s focus on communities, lack of data, and keeping messages safe, all points to its focus on user engagement, as opposed to marketing. This is further reflected in its partnerships banks, utility companies, and the aforementioned Barcelona, GSW

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