This Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing Solutions – Adweek

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Adweek

This Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing Solutions
Adweek
Following a post-grad stint working in marketing for Madison Square Garden in the ’80s, Marsha Lindsay returned to her home state to start a master’s degree at the University of Wisconsin-Madison, where she had a consumer psychology fellowship. There …

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