The Weekly Measure: YouTube SEO, Higher Ed Webinar & 2019 Budgets

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Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New @ VM?



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Uncovering The Most Effective Content Marketing Strategy For Higher-Ed

– Webinar

 

This webinar will focus on the importance of content coverage across all stages of the student journey – Awareness, Consideration, Decision and Advocacy.

How Much Should You Budget For Digital Marketing This Year?

– Free eBook

 

We offer our ideas on how to plan your digital marketing budget, where to focus, tools to use, and how to allocate budget across the different tactics.



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Content Marketing

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The Small Business Guide to Blogging

– Infusionsoft

 

Discover how to start a blog considering design, development, promotion on social media channels and guest blogging.

Want More Customers? Solve Their Problems

– Marketing Insider Group

 

If you would like to draw customers to your business through providing solutions to their challenges, then create and post the kinds of content that will scratch their emotional itch.



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Search Engine Optimization



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YouTube SEO: Top Factors to Invest In

– Moz

 

If you have an audience on YouTube, are you doing everything you can to reach them? Rand Fishkin covers the top factors to invest in when it comes to YouTube SEO.

Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

– Content Marketing Institute

 

Page load issues? OK, but that deficiency might not be to blame for your Google keyword rankings.



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Paid Media



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Google Ads Strategies: Driving Quality Leads in a Hurry

– Vertical Measures

 

Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.

Quora Ads: How to Reach Your Target Audience at Key Moments

– PPC Hero

 

Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more!



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Social Media



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LinkedIn Just Relaunched Company Pages. Here’s What You Need To Know.

– HubSpot

 

Here’s what you need to know about LinkedIn’s new company pages.

How to Use Social Media to Help Your SEO Efforts

– Search Engine Journal

 

Social media can be beneficial to your SEO performance. Use these three on social media to complement your organic search efforts.



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The post The Weekly Measure: YouTube SEO, Higher Ed Webinar & 2019 Budgets appeared first on Vertical Measures.

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