The Weekly Measure: #LinkedIn, Broken Link Building & PageRank Explained

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Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing

content-marketing-2018

Are You Still Content Marketing Like It’s 2018?

– Content Marketing Institute

 

How many of these five downward content marketing trends does your brand need to address?

7 Ways to Keep Visitors Viewing Your Website Longer

– Infusionsoft

 

Getting a lot of traffic to your website is great, but that doesn’t do much if they aren’t staying long. Check out 7 ways to keep visitors on your site longer.



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Search Engine Optimization



seo-pagerank-explained

Google’s PageRank Algorithm, Explained

– Search Engine Watch

 

Search Engine Watch dives into Google’s algorithm for PageRank.

Top 9 Takeaways from BrightonSEO 2018

– Link Assistant

 

Catch up with the most valuable BrightonSEO 2018 search insights brought to you by SEO PowerSuite team.



seo-brighton-thoughts

Paid Media



paid-bing-ratings

Bing Enhances Product Ads With Multiple Images, Ratings, More

– Search Engine Journal

 

Bing introduced a series of enhancements to product ads and shopping campaigns just in time for the busy holiday season.

What Happened When We Paused PPC Brand Campaigns

– PPC Hero

 

Should you bid on brand keywords? Explore what happened after we paused brand campaigns!



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Social Media



social-linkedin-hashtag

The Complete Guide to Using LinkedIn Hashtags

– LinkedIn

 

Because it’s a professional platform, it’s important to keep LinkedIn hashtags work appropriately.

11 Effective Ways to Use Social Media to Promote Your Content

– Curata

 

Where better to promote your content than where we spend more than 25% of our online time: social media. Learn how to do it effectively with these hot tips.



social-promote-content

Link Building



link-broken-links

What is Broken Link Building

– Vertical Measures

 

Broken link building involves reaching out to webmasters with a resource that you’ve created to replace the broken link. But, is it effective?

Can You Still Use Infographics to Build Links?

– Moz

 

Love them or hate them, infographics are still used as a popular link building tactic. Do they work, though, and what other types of content are they competing with?



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The post The Weekly Measure: #LinkedIn, Broken Link Building & PageRank Explained appeared first on Vertical Measures.

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