The brilliant Pret a Manger marketing con we want to fall for – The Guardian

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The Guardian

The brilliant Pret a Manger marketing con we want to fall for
The Guardian
And when the company said in marketing that it was “doing the right thing … naturally” it didn’t mean all its food was natural, it merely meant naturally as in “of course”. The ASA quite rightly ruled against the chain on its natural claims, since

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