Tencent Cuts Marketing Budget Amid Chinese Gaming Woes – Variety

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Variety

Tencent Cuts Marketing Budget Amid Chinese Gaming Woes
Variety
The multinational conglomerate reportedly wants marketing executives to control their cash flow and curtail spending to “endure the hard times together.” Games without Chinese government licenses will have to return unspent money, Bloomberg said.
Tencent Slashes Game Marketing Budget Amid FreezeBloomberg
Tencent cuts marketing budget for games amid China crackdown: sourcesReuters

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