Successful SEO Strategy in 2017 Doesn’t Require Drinking Google’s Koolaid

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It’s no secret to anyone that Google is by far the big boy in the search neighborhood.

As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Knowing that they are the gateway to millions of potential customers, they fully understand the power that they have over webmasters and SEOs, who must learn to play the Google way if they want to be successful.

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