Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies – Adweek

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Adweek

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Adweek
Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it’s going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and
Snapchat’s Marketing API is now available to all developersVentureBeat
Snapchat throws its marketing API open to allCampaignLive
Snap Opens Marketing API To DevelopersMediaPost Communications
The Drum –MobileMarketing Magazine
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