Shamrock Capital Makes Investment in Wpromote, a Leading Independent Digital Marketing Agency in the US – Business Wire (press release)


LOS ANGELES–()–Shamrock Capital, an alternative investment firm focused on
opportunities in middle market media, entertainment and communications
companies, announced today that it has made an investment in Wpromote, a
leading independent digital marketing agency. Terms of the transaction
were not disclosed.

Founded in 2001 by Michael Mothner, the company’s current CEO, Wpromote
is a leading independent digital marketing agency with 350 people across
eight offices. Wpromote helps its clients—which range from startups to
Fortune 500 companies—grow their businesses online by providing them
with end-to-end digital solutions. Regardless of a client’s size, as a
“challenger agency,” Wpromote’s goal is to employ its wide ranging
digital tactics so that its clients can effectively challenge their top
competitors. Shamrock’s investment in Wpromote represents the first
outside capital the company has taken.

“Mike and his team at Wpromote have done a phenomenal job of building a
best-in-class digital agency that achieves superior results for its
clients in a rapidly expanding digital advertising market,” said Steve
Royer, Partner at Shamrock Capital. “Wpromote is one of the largest and
fastest growing independent agencies in the country and we are excited
to help them expand their foothold among companies looking to scale
their businesses through digital marketing.”

“Over the years, we have been approached by numerous investment firms,
but until we met Shamrock we had not found a partner who understood our
business, our special corporate culture and our future vision better
than this group,” said Mothner. “We are very excited to work with their
team and have access to their network as we continue to execute on our
business plan and meet the digital needs of our clients.”

Recently, Wpromote has had a string of exciting accomplishments,
including: the completion of three acquisitions in the past 18 months;
being awarded Agency of the Year by Search Engine Land; and, being named
one of the Elite Digital Marketing Agencies in Forrester’s Search
Marketing Wave.

About Wpromote

Founded in 2001 by Michael Mothner, Wpromote is an award-winning,
rapidly expanding digital marketing firm with eight offices across the
United States, including Los Angeles, New York, Chicago and Dallas.
Named one of the Best Places to Work in the U.S. by Ad Age two years
running, Wpromote and its 350 employees have helped hundreds of
clients—from startups to Fortune 500 companies—grow their businesses
online with end-to-end digital solutions. As the Challenger Agency for
major brands like Providence Health & Services, Frontier Airlines, Z
Gallerie, Bronto Software, Coffee Bean & Tea Leaf, United Bank, Omni
Hotels & Resorts, and Forever 21, Wpromote utilizes integrated search,
mobile, and social marketing tactics to challenge its clients’ top
competitors. With unmatched experience in multi-channel, content-centric
campaigns and unrivaled dedication to clients’ results, Wpromote helps
companies big and small act and move like large enterprises online. For
more information, visit

About Shamrock Capital

Shamrock is a Los Angeles-based alternative investment firm with
approximately $1.9 billion of assets under management, investing
exclusively in the media, entertainment and communications sectors.
Shamrock was originally founded in 1978 as the family investment company
of the late Roy E. Disney and has since evolved into an institutional
money manager with a leading group of investors including endowment and
pension funds. Shamrock partners with strong management teams and takes
an active, collaborative approach to creating value in each investment.
Shamrock’s current investments include Appetize, Branded Cities, BTI
Studios, Consilio, FanDuel, Giant Creative, Isolation Network, Maple
Media, Mobilitie, Omega Wireless, Questex, RBmedia, Screenvision Media,
Silvergate Media and Wazee Digital. For more information, visit: