Seven best practices to budget and spend for marketing | Expert column – Virginian-Pilot

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Virginian-Pilot

Seven best practices to budget and spend for marketing | Expert column
Virginian-Pilot
For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot response of last year’s budget, plus three to five percent. For

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