SEO Predictions, Call Extension Changes, & Other Top Stories from January

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Remember toward the end of last year when we were all anxiously waiting for 2016 to finally be over?

Yeah.

 Best of the WordStream blog January 2017

With January now behind us, all we can do is look forward – right after we take a quick look back at the most popular posts from the WordStream blog in January. There was a lot going on this month (I’m going after the “Ironic Understatement of the Year” award pretty aggressively here), so if you missed any of our most popular content from last month, here’s a chance to grab a coffee and catch up on January’s must-read content.

1. 9 Crazy Predictions for SEO in 2017

Google’s RankBrain machine learning technology is changing the ways in which Google interprets and handles search queries, but to many marketers, SEO remains of critical importance. In our most popular post of the month, Larry offers nine predictions of what SEOs can expect from 2017 – some of which don’t sound crazy at all.

2. 40 Essential Social Media Marketing Statistics for 2017

Social media marketing is still very much the flavor of the month (pardon the pun), but it’s easy to get caught up in the hype. That’s why, in our second-most popular post of January, Mary lays out 40(!) essential social media marketing stats that will convince anyone that social media is the way forward. Pay close attention if you’re trying to get buy-in for a forthcoming campaign.

 Celebrity social media followings chart

3. 3 Woefully Underused, Crazy Effective PPC Landing Page Tips

Yes, Call-Only extensions and other developments in PPC have made it easier to nudge prospects over the finish line and convert, but landing pages remain one of the most crucial stages in the traditional marketing funnel. In our third-most popular post of the month, Allen shows you three underrated, underused techniques you can use right away to make your landing pages stickier and more compelling.

4. Google Is Changing How Call Extensions Show in 2 Weeks – Here’s What You Need to Know

By now, most marketers are used to the near-constant game of catch-up with Google and the myriad changes it rolls out on a seemingly never-ending basis, but some announcements make bigger splashes than others. Case in point, the recent announcement of forthcoming changes to the way that Call extensions are displayed in AdWords. Fear not, loyal reader, as Mark tells you everything you need to know about the change in this must-read post.

5. The Secrets of AdWords CTR in 5 Charts

Click-through rate is arguably the most important metric in PPC. However, despite the paramount importance that CTR plays in virtually all aspects of the ad auction, some advertisers (and even experienced marketers) remain unaware of just how important CTR can be. In this post, Allen unravels the secrets of the AdWords universe in just five charts, a feat of content wizardry unparalleled in modern marketing. Maybe. Either way, it’s a compelling read.

 AdWords CTR percentiles graph

6. 19 Marketing Conferences You Can’t Miss in 2017

There have never been as many marketing conferences as there are today. From highly specialized shows focusing on individual marketing disciplines to huge, far-reaching expos that boast crowds to rival those of a Lady Gaga concert, marketing conferences are officially a Big Deal – but which ones are worth your time this year? Read on to find out. 

7. 4 Simple but Powerful Tactics for Writing Compelling Ad Copy

Writing ad copy is a little like juggling – it looks a lot easier than it actually is. Fortunately, guest author Khalid Saleh of Invesp Conversion Optimization knows more than a thing or two about how to write ad copy that converts. In this post, Khalid walks you through four simple – yet surprisingly powerful – techniques for writing more persuasive ad copy.

8. 5 Sneaky Reasons Your CTA Button Text Scares People Away

There’s a well-worn joke in marketing about being preoccupied with button colors when A/B testing, but far less is said about button copy. It may seem like a minor detail, but how you phrase your CTA buttons can mean the difference between a lead or sale and a lost visitor. In this post, Brad outlines five not-so-obvious ways that your CTA button copy is dissuading visitors from converting. Are you making any of these subtle mistakes?

 Button copy A/B test example

9. 5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages

Although there’s a point of diminishing returns when it comes to conversion rate optimization, landing pages remain one of the best opportunities in the typical marketing funnel to increase your conversion rates. In our penultimate post of January, Wishpond’s Kevin Ho shows you five ways you can wring every last drop of ROI from your landing pages.

10. 5 Subject Line Mistakes That Tank Your Open Rates

Email marketing can be amazingly effective – if done right. Unfortunately, there are more than a few ways to turn your visitors off long before they even think of opening your latest blast. In our final post of this month’s round-up, Brad highlights five terrifyingly common mistakes that email marketers make that can inadvertently crash your open rates. 

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