North Park University Helps to Fill Digital Marketing Talent Shortage by Offering New Degree – Yahoo Finance


CHICAGO, April 20, 2017 /PRNewswire/ — North Park University recognizes the increasing demand for skilled digital marketing professionals. The influx of new technology and marketing platforms has created more jobs than there is talent to support this growing industry. “Geared for students with an interest in leading the digital revolution in such positions as a social media manager, digital strategist, or SEO specialist, the BA in Digital Marketing from North Park equips students to get ahead of the learning curve,” says Lori Scrementi, North Park Dean, School of Professional Studies (SPS).

The new degree program is offered beginning fall 2017 and is accepting applications now.

The digital marketing skill-building curriculum engages learners through hands-on application of digital strategies, online marketing, web analytics, and social media network marketing. Students learn to think like a digital marketing professional through industry-relevant skill-focused assignments. The degree attracts learners who desire to be in a field offering a mix of technical, creative, and business-related activities.

With the objective of adding value to an organization’s digital marketing strategy, students develop specific competencies in the areas of:

  • Comprehension and application of new media
  • Development and creation of digital content
  • Critical thinking and problem solving
  • Strategic thinking and planning
  • Ethics

Program Flexibility
Offered through the School of Professional Studies, flexibility is built right into the program. New classes start every two months, with seven-week accelerated courses that meet just once a week—evenings or Saturdays—or entirely online.

By taking at least six courses a year, students finish their degree in 2.5 years or fewer, depending on transfer credit (can transfer as many as 90 hours).

North Park Leads in Innovative Education
North Park is one of the first Universities in Illinois to offer a major in digital marketing. Pioneered by Dr. Trevor James, Chair of SPS business faculty, the curriculum equips students to meet technological advancements in digital and social media. With a network of Chicago-based businesses, the Office of Career Advancement works one-on-one with students to obtain internships and job placement. The digital marketing major joins the suite of quality business programs offered through SPS.


North Park University is an urban, intercultural, and Christian university located in Chicago.


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