Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA) – RealWire (press release)

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Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)
RealWire (press release)
BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last …

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