Mixing in Digital in the B2B Marketing Approach – eMarketer

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eMarketer

Mixing in Digital in the B2B Marketing Approach
eMarketer
For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded …

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