Measuring Experiential Marketing: Finding Tangible KPIs In Ephemeral Experiences – AdExchanger

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AdExchanger

Measuring Experiential Marketing: Finding Tangible KPIs In Ephemeral Experiences
AdExchanger
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. For experienced marketers, reaching consumers has often been about

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