Marketing Still Demands Intellectual Rigor, No Matter How Digital It Gets – Forbes

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Forbes

Marketing Still Demands Intellectual Rigor, No Matter How Digital It Gets
Forbes
Luxoft, my company, formerly approached thought leadership as a means to monopolize business-to-business (B2B) campaigns — which were drenched in content and marketing lines — expecting a reader to be sold rather than enlightened. We had to make …

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