Marketing Budgets Ebb In Gartner CMO Survey As Brands Demand Results – AdExchanger

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Marketing Budgets Ebb In Gartner CMO Survey As Brands Demand Results
AdExchanger
Last year, the amount of overall revenue allocated to marketing hit a peak at 12.1% – but that, according to the Gartner CMO Spend Survey, is down to 11.3% in 2017. Gartner’s research, released Tuesday, is based on 353 marketing executives at companies …
Gartner Survey Shows Growth in Marketing Budgets Stalled in 2017Business Wire (press release)

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