Marketing Analytics Is Broken. Salesforce Is Fixing It With AI (And IoT) – Forbes

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Forbes

Marketing Analytics Is Broken. Salesforce Is Fixing It With AI (And IoT)
Forbes
Marketers use only 1-3% of the data they collect, a research scientist for a major marketing cloud recently told me. And yet data is critical to personalizing experiences, targeting offers, and boosting relevancy of communications. Salesforce thinks it

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