Marketers Seek More Sales than Audience Feedback on Content – Chief Marketer

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Marketers Seek More Sales than Audience Feedback on Content
Chief Marketer
Other techniques B2B marketers reported using to research their target audience for content marketing include website analytics (73 percent), keyword research (65 percent), secondary research (53 percent), social media listening (50 percent), and
Gartner Says B2B Brands Need to Rethink Their Content Marketing StrategyBusiness Wire (press release)
Email Still Tops In B2B Content Marketing: StudyMediaPost Communications

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