Major advertisers band together with the WFA to improve digital advertising – MobileMarketing Magazine

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MobileMarketing Magazine

Major advertisers band together with the WFA to improve digital advertising
MobileMarketing Magazine
“The largest chunk of the world’s marketing budgets is now invested in digital platforms and advertisers have a right to demand that the money they invest can be clearly tracked and understood. It’s not just about knowing that budgets have been well spent.

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