As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and driving more leads and sales.
But what’s next? Maybe your clients have started asking you to manage their paid search and display advertising campaigns. Or, you’ve had such a great year that it’s time to expand, and you need to hire and train new staff, fast. But as ever, your time is limited, and you’re not even sure where to start.
We’ve got some very good news for you: Growth Academy.
We don’t want an overloaded calendar and a tight budget to keep you from expanding the value your agency provides. That’s why we’ve created Grow My Agency—an online training resource that accommodates your schedule and costs you nothing. It’ll be open to everyone later this summer, and for now it’s available as a limited beta.
Introducing the brand new Grow My Agency course
Whether you’re the owner of a one-person shop or the manager of a growing agency team, two tasks must always take precedence over everything else: keeping clients happy and winning new business. Without checking these two boxes, no digital marketing agency can survive.
With that in mind, how the heck are you (or your employees, if you have some) supposed to develop the skills required to build and maintain a robust PPC offering?
By doing it on your own time—that’s how.
The Grow My Agency course is a free, five-part training solution that walks you through the processes of building and pricing a PPC offering, booking new business, hiring additional employees, and managing accounts at scale. As we set out to create it, one thing stayed at the top of our minds: make it as flexible as it is comprehensive. Here’s what we mean by flexible:
- Learn in your own way: Each of the five lessons is available as both an on-demand video and a blog-like transcript. However you learn best is cool with us.
- Learn at your own pace: Feel free to work through the course as quickly or as slowly as you please. No matter what, we’ll track your progress so you can always pick up where you left off.
- Learn wherever you go: Grow My Agency is totally mobile-friendly. Whether you’re on your morning train or waiting in line for coffee, feel free to stop by for some on-the-go learning.
Once you’ve made your way through the course at your own speed, we’ll ask you to take a quick quiz to test your new knowledge. As soon as you’ve passed the quiz—which we all know you will, of course—we’ll award you an official certificate of completion. Add that bad larry to your website and you’ve got yourself a seal of approval from one of the most trusted brand names in PPC—WordStream! Talk about demonstrating your value to prospects.
Now that we’ve got a stronger sense of how Grow My Agency works, let’s take a closer look at what you’ll learn.
5 accessible, expert-guided lessons
To make the topic of adding PPC services and growing your agency as digestible as possible, we’ve broken Grow My Agency into five lessons. Each part—led by either a PPC veteran or an agency expert—builds on the knowledge shared in the previous one, thus creating a cumulative learning experience that culminates in a deep, holistic understanding of agency growth.
Lesson 1: How to build a PPC offering
We begin the course with the most fundamental part of agency growth: adding PPC services as an offering to your clients. You drive them high-volume, high-intent website traffic; in return, you get a new revenue stream and a new value proposition. Everyone wins!
After an overview of all the different PPC services you can offer, we dive into the pros and cons of each pricing model at your disposal. Then, we wrap up by suggesting some strategies you can use to get the word out about your new offering.
Lesson 2: Pricing tips for agencies adding PPC as a revenue stream
When we talk to agencies like yours about taking on clients’ PPC accounts, the three concerns we hear most often are limited time, limited resources, and limited billing capacity. As valid as these objections are, we’ve learned from years of experience that selecting the right pricing strategy makes PPC the most seamless offering you can provide.
In this brief lesson, we share our five best tips for pricing the PPC offering you’re adding to your agency.
Lesson 3: How to find and retain clients
Alright—you know how to build a PPC offering and how to charge clients accordingly. At this point, a new question emerges: How do I acquire new clients to offer these services? This is the question we strive to answer in the first part of lesson three, and we do it through a series of tips you can implement to generate a steady stream of leads.
For the second half of a lesson, we share some answers to an equally important question: How do I keep my clients happy?
Lesson 4: How to manage accounts efficiently
Congratulations! You’ve got a healthy stream of new clients and your monthly retention rate is stellar. But now comes a new challenge: allocating your time and resources to manage those accounts as efficiently as possible. At the end of the day, you can’t successfully serve your entire client portfolio unless you’re being thoughtful about which accounts need your immediate attention and which ones are good for the time being.
In this lesson, we share our favorite strategies for juggling your responsibilities in the most productive way possible.
Lesson 5: How to scale your digital marketing agency
At some point, as your agency continues to grow, hiring additional help will become inevitable. After all, there’s only so much you can do by yourself or with a small team. We won’t sugarcoat it: Hiring new employees is a huge challenge. Not only do you have to get the timing right, but you also need to make sure the people you’re bringing on board are the right fit for your company culture. As difficult as this is, it can be done with the right suite of strategies.
Candice’s expertise couldn’t be limited to just one lesson!
We kick off this final lesson by going over the most common indicators that it’s time to hire new employees. From there, we shift our focus to the steps you can take to make sure you’re hiring the right people. Finally, we wrap up by addressing the most common pain points associated with the hiring process.
Growth Academy: Where great agencies go to get even better
Growing your agency means being both a digital marketing expert and a business management expert. Here at WordStream, we strive to be your partner in both of those pursuits—and that’s why we’re launching this resource. We can’t wait to hear what you think!
Because it’s the first course we’re launching as part of our broader online advertising education platform, Growth Academy, Grow My Agency is currently available as a beta that can support a limited number of users. Register today to take advantage of this early bird opportunity!