IHOb proves marketing hoaxes work better than ever in the age of social media – The Hustle (blog)

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The Hustle (blog)

IHOb proves marketing hoaxes work better than ever in the age of social media
The Hustle (blog)
Eight days ago, IHOP announced plans to flip the ‘P’ in its name to a ‘B’ — and for a week the internet exploded with criticism, frustration, and guessing. B for what? Breakfast? Breakdancing? Bitcoin? Yesterday the iconic 60-year-old pancake brand
‘IHOb’ might be a big win for IHOP despite mixed reception to burgersMarketing Dive
IHOP created buzz about its new burgers, but true success comes down to salesCNBC
We fell for the gimmicky IHOB marketing. Here’s how those burgers tasteShreveport Times

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