IBM, Omnicom, Publicis consortium lays out foundation for blockchain use – MobileMarketing Magazine

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MobileMarketing Magazine

IBM, Omnicom, Publicis consortium lays out foundation for blockchain use
MobileMarketing Magazine
AdLedger, a non-profit research and development consortium for blockchain standards, has laid its first foundations for the use of blockchain in advertising. The consortium’s Blockchain Education Working Group – which consists of IBM, IPG Reprise

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