IAB Tech Lab Introduces Digital Marketing Industry’s First Data Nomenclature to Facilitate Campaign Reporting … – Business Wire (press release)

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IAB Tech Lab Introduces Digital Marketing Industry’s First Data Nomenclature to Facilitate Campaign Reporting …
Business Wire (press release)
NEW YORK–(BUSINESS WIRE)–The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance

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