Organizations that embrace content marketing are now thinking like publishing companies. They understand they need to:
- have a strategic, long-term plan for content
- be nimble so they can produce time-sensitive content quickly
- do resource planning so their content gets published
- have one person as the main point-of-contact who owns everything
Guess what else publishers do? They have regular editorial meetings! News organizations often meet multiple times per day to discuss breaking news and how they’re going to cover it.