Headway buys Smadex to boost mobile programmatic capabilities – MobileMarketing Magazine

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Headway buys Smadex to boost mobile programmatic capabilities
MobileMarketing Magazine
Headway, a provider mobile, programmatic, data, and performance digital marketing solutions, has acquired mobile-first programmatic platform Smadex. The cost of the acquisition has not been disclosed. Smadex, founded in 2010, uses machine learning to …

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