Head to head: is social media really the future of marketing? – Marketing magazine Australia (registration)

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Marketing magazine Australia (registration)

Head to head: is social media really the future of marketing?
Marketing magazine Australia (registration)
As, fundamentally, advertising channels, Ritson’s view was this: “Social media platforms have a big place in a small part of marketing: marketing communications.” He called for an end to the pointless ‘digital versus traditional media’ dichotomy and a

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