Effective Digital Marketing Awards – The Winners (Part 1) – MobileMarketing Magazine

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MobileMarketing Magazine

Effective Digital Marketing Awards – The Winners (Part 1)
MobileMarketing Magazine
To do so, it segmented its audience into six interest groups, from ‘Quality News Enthusiasts’ to ‘Mobile Lifestylers’. The segmentation included their online behaviours, device usage and content preferences. Then, by combining three different

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