Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape – Adweek

0
8

Adweek

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape
Adweek
“Efforts and courage are not enough without purpose and direction.” I’ve always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to the higher strategic plane of purpose and direction

and more »

LEAVE A REPLY