Don’t erase your organisation’s marketing memory: you can learn from past gems and mistakes – The Drum

0
6

The Drum

Don’t erase your organisation’s marketing memory: you can learn from past gems and mistakes
The Drum
But doing so throws away important organisational memory. That information, or memory could be used to (a) stop bad strategies that have been tried before, (b) remind current managers of the possibly poor assumptions and undue optimism that that drove

LEAVE A REPLY