“Digital Marketing Analytics Summit & Student Competition at USM” – USM News

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 The Marketing program at USM is excited to invite you to our upcoming marketing event “DIgital Marketing Analytics Summit and Student Competition at USM (DMASSC2017@USM).” Please find the detailed schedule, the list of judges & speakers, and parking information below.

Collecting online traffic and conversion data can bring up a lot of questions, no matter where you are on your journey to being a data driven-organization. Join us on April 21st in the USM Glickman Library, room 423, for a half-day digital marketing event featuring practical, in-demand digital marketing analytics skills to elevate effective uses of digital marketing technologies to inform the work of digital marketing. DMASSC2017@USM would not be possible without the support of the Center for Collaboration and Development at USM. 

The theme of DMASSC2017@USM is “Trend in DIgital Marketing, Advertising, and Analytics.”

This event is for individuals who are passionate about:
Learning about digital marketing applications. 

Networking with local digital marketing proffesionals.

Creating a data-driven culture within an organization.

Building competitive advantages in digital marketing.

The list of judges includes professionals with a background in digital marketing, Google Analytics, and Google AdWords. 

Judges and speakers (listed alphabetically) 

Benjamin Gelassen, Digital Marketing Specialist, Wellness Connection of Maine

Courtney Taylor, Director of Marketing and Sales, Smitty’s CInema

Dan Sexton, Principal of Horizon Digital Marketing

Darren Lieu, Reporting Analyst, PCH Media

Lexi Richardson, Marketing Specialist, Chalmers Insurance Group

Michael Blais, Marketing and Brand Management, Office of Marketing, Office of Marketing and Brand Management, USM 

Schedule

8:45-9:05 Student & Guest Registration

9:05-9:15 Judge and Workshop Presenter Check-in

9:15-9:20 Introduction

9:20-9:35 Workshop 1: Best Practices for Google Adwords and Google Remarketing (Dan Sexton, Principal of Horizon Digital Marketing)

9:40-9:55 Digital Marketing Campaign for the Sullivan Complex at USM/Student Group 2

9:55-10:10 Workshop 2: Online Marketing (Lexi Richardson, Marketing Specialist, Chalmers Insurance Group)

10:10-10:25 Digital Marketing Campaign for the Gorham Bike & Ski/Student Group 3

10:30-10:45 Workshop 3: Customer segmentation analysis and data quality/data preparation (Michael Blais, Marketing and Brand Management, Office of Marketing, Office of Marketing and Brand Management, USM)

10:45-11:00 Coffee break

11:00-11:15 Digital Marketing Campaign for the School of Business at USM/Student Group 4

11:20-11:35 Workshop 4: Send me an email and I’ll Ignore it Later: Text vs. Email Marketing (Benjamin Gelassen, Digital Marketing Specialist, Wellness Connection of Maine)

11:35-11:45 Digital Marketing Campaign for the Jake’s Quik’ Stop/Student Group 5

12:00-12:15 Digital Marketing Campaign for the QC2 Lab/Student Group 1

12:15-12:40 Networking Lunch

12:40 Award Ceremony

 

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