DBS’s campaign extends tagline, fuels up social media engagement – Marketing Interactive

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Marketing Interactive

DBS’s campaign extends tagline, fuels up social media engagement
Marketing Interactive
The extended tagline would further aspire the customers, as it “characterise the way DBS works”, according to DBS Bank (Hong Kong) Limited’s head of group strategic marketing & communications Glendy Chu. “People don’t bank to transact. They bank …

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