Consumers are happy to share their location with apps, but still concerned about privacy – MobileMarketing Magazine

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MobileMarketing Magazine

Consumers are happy to share their location with apps, but still concerned about privacy
MobileMarketing Magazine
Mobile location 73 per cent of consumers now allow apps to access their mobile’s location, with 11 per cent saying they always allow apps access. According to a survey of 2,000 UK adults, carried out by Censuswide and commissioned by Verve, 40 per cent

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