Citi CMO Jennifer Breithaupt: Marketing is joining the front lines of banking – Digiday

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Citi CMO Jennifer Breithaupt: Marketing is joining the front lines of banking
Digiday
When it comes to legacy banks, Citi has been one of the front-runners in tackling new technologies. It was one of the first to transform its branches to “smart branches,” offer a mobile-first banking experience for high net worth clients, and has been

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