Chipotle taps marketing-savvy Taco Bell CEO for top job – MarketWatch

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Chipotle taps marketing-savvy Taco Bell CEO for top job
MarketWatch
Customers should not expect nacho fries to show up at Chipotle Mexican Grill Inc. now that Taco Bell’s former chief Brian Niccol is taking the helm, but they can brace for improved service and more aggressive marketing efforts to bring back lapsed

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