Wednesday, July 17, 2019

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization – The Content...

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization  The Content Standard by SkywordThe top email marketing best practices for 2019 are all...

Vaughan building from ground up, fusing HR and marketing – The Boston Globe

Vaughan building from ground up, fusing HR and marketing  The Boston GlobeEarlier this year, Kim Vaughan launched her firm, simply called Summit, to advise small...

Marketing 2019: Key stats at the half – Marketing Dive

Marketing 2019: Key stats at the half  Marketing DiveThe world's most valuable brand is worth $315.5 billion. Source: Kantar. 43 months Average CMO tenure dropped...

Here’s another scary sign from the bond market – CNN

Here's another scary sign from the bond market  CNNSomething happened in the bond market last week that has occurred before five of the past six...

Marketers can operationalize customer feedback (whether you ‘own’ it or not) – Marketing Land

Marketers can operationalize customer feedback (whether you ‘own’ it or not)  Marketing LandFeedback has never been so business-critical as it is today. We live and...

Showtime Names Michael Engleman Marketing Chief, With Pop And Smithsonian Oversight – Deadline

Showtime Names Michael Engleman Marketing Chief, With Pop And Smithsonian Oversight  DeadlineShowtime has named Turner and NBCUniversal veteran Michael Engleman as its Chief Marketing Officer....

Sentient Marketing: The Future of Customer Engagement – Forbes

Sentient Marketing: The Future of Customer Engagement  ForbesSome suggest that the company was never able to fully recover from customer frustration after November snowstorms caused...

Officials to detail marketing campaign to boost businesses affected by gas disaster – Eagle-Tribune

Officials to detail marketing campaign to boost businesses affected by gas disaster  Eagle-TribuneNORTH ANDOVER — Nearly 10 months after the Sept. 13, 2018, gas disaster...

Sony’s ‘Spider-Man: Far From Home’ Marketing Was A Triumph Of Misdirection And Distraction –...

Sony's 'Spider-Man: Far From Home' Marketing Was A Triumph Of Misdirection And Distraction  ForbesSony used 'Avengers: Endgame' spoilers and red herrings to distract us from...

Halsey shuts down accusation of using LGBTQ community for marketing – Alternative Press

Halsey shuts down accusation of using LGBTQ community for marketing  Alternative PressHalsey has clapped back after someone accused her of using the LGBTQ community as...

Latest article

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales –...

Nestlé Selects AI-Driven Analytics Firm Enterra To Build Platform for Marketing, Autonomous Sales  ForbesNestlé USA and Pennsylvania cognitive-computing company Enterra Solutions are working together to...