Thursday, July 27, 2017

Google adds new SOS Alerts to search and Maps as part of its crisis...

Aiming to give users more information when a crisis occurs, Google’s new SOS Alerts are the latest addition to its family of crisis response...

Meet the fake news of the online marketing world (that Google loves!): Review sites

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is...

The psychology of search: Unleashing the power of connection

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is...

Google adds vacation rentals filter to hotel search results

Google has begun testing a new filter for the hotel search results they provide in both web search and local search. You can now...

Building ROI-focused SEO strategies: A framework

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients —...

Reclaiming Billboards to Promote Public Art

We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run...

Attention Marketing Savants: WordStream Is Hiring

If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect...

10 Ways to Get More Mileage from SlideShare

Spending hours upon hours over several weeks on a presentation to present once at a conference is a waste and a missed opportunity. Whether...

A Beginner’s Guide to Marketing Automation

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just...

Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings...

Google parent Alphabet announced second-quarter results. Both revenues and earnings per share beat Wall Street consensus estimates. However, the recent EU antitrust fine of...

Latest article

5 Ways the Smartest Businesses Use Instagram Marketing – Inc.com

5 Ways the Smartest Businesses Use Instagram MarketingInc.comNow she teaches workshops all over the world," notes Cornelius. Other small businesses would do well to...

A Marketer’s Guide to Social Media Marketing – Business.com

Business.comA Marketer's Guide to Social Media MarketingBusiness.comSocial media marketing cannot be a one-way street. Pushing out your posts while ignoring any incoming feedback or...

A Healthy Approval for Mobile Wayfinding – Mobile Marketing Watch

A Healthy Approval for Mobile WayfindingMobile Marketing WatchMaking your way in the word today takes everything you've got. Wait, that's the theme from Cheers....