Tuesday, April 24, 2018

Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager...

In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you....

Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Posted by randfishThe lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks,...

SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC policies,...

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More...

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things...

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice...

Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem...

Google Assistant sometimes uses AccuWeather when their weather service fails

When Google's first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses...

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new...

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how...

Compare 15 marketing automation platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with...

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Hernando Chamber boosts small business with videos – TBO.com

TBO.comHernando Chamber boosts small business with videosTBO.comAs a manager at a national chain, he's a modest boss who's learning the ropes of marketing. Most...

Seven Things You Should Know Before Creating Your First Marketing Plan – Forbes

ForbesSeven Things You Should Know Before Creating Your First Marketing PlanForbesSurprisingly, many midsize and large companies don't have marketing plans. They might have lists...

Vodafone takes Which? worst mobile network award for the seventh year running – MobileMarketing...

MobileMarketing MagazineVodafone takes Which? worst mobile network award for the seventh year runningMobileMarketing MagazineThe Which? survey of 3,683 members of the public found that...