Monday, May 27, 2019

Where Does Analytics Fit Into Your Customer Experience?

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another...

7 Tools for Generating Infinite Content Ideas for Your Blog

Blogging sucks. Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys. But what does suck is...

4 Super-Effective Content Syndication Strategies for Bloggers

Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is...

Google Mobilegeddon 2: Is This One Too Big to Ignore?

In February 2011, I had a meeting with a Google account representative who shared a presentation deck titled “Grow Your Business With Mobile.” The...

5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic...

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor...

Imagine you run one of those old-timey candy shops. It’s packed wall to wall with chocolate, gummies, bubble gum, licorice and everything in between. Unfortunately, you...

Why You Need to Measure Brand Equity – and How to Do It

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your...

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a...

How to Tell If Your PPC Service Provider Is a Huge Rip-off

If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help....

Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You...

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10 marketing lessons from the victory of Indian Prime Minister Narendra Modi – Mumbrella...

10 marketing lessons from the victory of Indian Prime Minister Narendra Modi  Mumbrella AsiaIndian Prime Minister Narendra Modi's success is not just one of better...

Aspinwall eatery gets a corner on the comfort food market – TribLIVE

Aspinwall eatery gets a corner on the comfort food market  TribLIVEAn Aspinwall eatery has cornered the market on the neighborhood restaurant concept. Cornerstone opened in...

Apply these 9 Secret Techniques to Improve B2C Marketing with LinkedIn – Small Business...

Apply these 9 Secret Techniques to Improve B2C Marketing with LinkedIn  Small Business TrendsLinkedIn provides tremendous opportunity to connect with individuals. The bottom line? LinkedIn...