Thursday, March 21, 2019

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than...

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn...

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How...

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that many software companies...

How to Blast Away the Top 15 Conversion Roadblocks on Your Website

Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the...

Surviving SEO in a Voice Search World

You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By...

Trust Signals: How They Work & When to Use Them

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be...

26 Marketing Tools for Non-Tech-Savvy Marketers

Marketing tools are essential for streamlining and automating the more arduous aspects of the process. The only issue is that you’ve got to actually learn...

26 Marketing Tools for Non-Tech-Savvy Marketers

Marketing tools are essential for streamlining and automating the more arduous aspects of the process. The only issue is that you’ve got to actually learn...

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100...

Getting the Perfect Shot with BOTE Boards

Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper,...

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ThinkLA Delves Into Mobile Content, Ad & Marketing Implications – SHOOT Online

ThinkLA Delves Into Mobile Content, Ad & Marketing Implications  SHOOT OnlineDivergent views and varied insights marked ThinkLA's Mobile Breakfast on Wednesday (3/20) at the Beverly...

Tourism New Zealand suspends promotion of country overseas; Facebook, YouTube strategy under review –...

Tourism New Zealand suspends promotion of country overseas; Facebook, YouTube strategy under review  New Zealand HeraldAgency pulls *content* from Facebook and YouTube amid review.

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans –...

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans  Campaign Asia-PacificComments follow series of high-profile F1 sponsorship deals recently.