Wednesday, August 15, 2018

6 Easy Tips for More Profitable YouTube Advertising

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube...

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Hotjar’s content experiment with overlays is turning website visitors into new customers. Here’s how. If you Google “Content is king,” here’s what you’ll find: More...

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo...

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

How Site Search is Killing Your Conversion Rate (And How to Fix It)

For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true...

Creating an Effective Facebook Ad Campaign

A few weeks ago, we introduced Facebook Ad Campaigns in MailChimp, a smart, powerful tool that can help you reach new audiences, grow your business,...

How to Improve Your Social Media Strategy for 2017

If you’re a marketing professional, you can’t ignore the power of social media. When used correctly, it’s an important tool to increase web traffic,...

Features vs. Benefits: What’s the Difference & Why It Matters

Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you...

6 Advanced B2B Lead Conversion Tracking Methods

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B...

How to Hire an SEO – in Google’s Words

As a digital marketing agency, we know a lot about the importance of SEO consulting. But it’s hard for us to tell you how...

Latest article

Marketing Analyst – Charlotte Agenda

Marketing AnalystCharlotte AgendaThe Boy Scouts of America are looking for a data-driven marketer who will take ownership of our multi-channel marketing campaigns to ensure...