Tuesday, October 16, 2018

Single Email or Series? Choosing the Most Effective Automation for Your Business

In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more...

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Facebook ads have long been the gold standard in social advertising, in part because Facebook allows brands to target incredibly niche markets, and has...

Case Study: How AdWords Life Events Targeting Lifts Brand Interest 175%

For many years now, Google has been stressing the importance of winning so-called micro-moments. These are the times when consumers are researching and considering...

The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use...

Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email...

How to Become a Highly-Rated User on Quora

I’m a curious person by nature. I find myself constantly doing research on nearly every topic under the sun. If I’m chilling at a restaurant with...

Video SEO: 9 Ways to Optimize Your Video for Search

So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a...

What is Kissmetrics Campaigns?

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform...

How to Use Emotional Images for High-Converting Landing Pages Every Time

You’re sitting at your desk planning a landing page. Your wireframe probably looks something like this: Landing page wireframe via Dribble Everything seems to be in...

LOTS of New AdWords Features, & More Top Posts from May

We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media savvy Mothers, and loads of Google announcements, we’re still catching...

Identifying the Most Profitable Automations for E-Commerce Businesses

Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or...

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