Wednesday, July 18, 2018

9 Activation Secrets You Need to Be Using

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s...

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on...

If You Give Away Your Best Content, Your Business Will Grow by 290%

If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that...

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered...

How to Do an Online Giveaway That Doesn’t Suck

Who doesn’t want something for free? It’s a very enticing proposition. Some of my best business-boosting hacks have taken place when I’ve offered something free. I’ve given...

Get Your Digital Marketing Nanodegree with Udacity

When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a...

Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every step...

7 Powerfully Effective, Non-Obvious Ways to Market a Product

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase....

18 SEO Tactics That Take Only 30 Minutes Each

I feel SEO has a reputation for being meticulous and painstaking. And perhaps that’s true to a certain extent. The initial phases of an SEO campaign...

13 Urgency-Inducing Tricks to Drive Sales

It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last,...

Latest article

Braze Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms –...

Braze Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing PlatformsMarkets InsiderNEW YORK, July 17, 2018 /PRNewswire/ -- Braze (formerly Appboy), the...

Amarki Marketing Simplified – Inman.com

Amarki Marketing SimplifiedInman.comAmarki transforms how the real estate industry manages marketing for franchises, brokerages, and agents. Amarki was conceived as an artificial intelligence marketing...

Sony Pictures Hires Ellene V. Miles As SVP Intersectional Marketing – Deadline

DeadlineSony Pictures Hires Ellene V. Miles As SVP Intersectional MarketingDeadlineIn a memo sent out to employees this afternoon, Caraco said Miles' role will involve...