Sunday, May 28, 2017

Quality Score and other leverage points

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of...

Micro-wins: The true secret to AdWords success

“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads...

4 Useful Features Hidden in the New AdWords Interface

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured...

Google expands offline attribution and launches in-store sales measurement

Earlier this week at Google Marketing Next event in San Francisco the company made a number of provocative and important announcements. It announced a new, free multi-touch...

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat...

SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms...

Google confirms it’s rolling out new reviews format for hotels

Google has confirmed with Search Engine Land that it is now rolling out a new user interface and feature set around local reviews for...

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional...

Spotted: AdWords reporting dashboards that can be scheduled & shared

Google is testing dashboards in AdWords Report Editor. Optmyzr’s Frederick Vallaeys noticed the dashboards on Tuesday. After building tables or charts in the drag-and-drop Report Editor, advertisers...

New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a...

Latest article

Marketing Minutes: Marketing metrics for your business – Rental Pulse

Marketing Minutes: Marketing metrics for your businessRental PulseAll businesses invest some resources — mainly time and money — to marketing their business, but oftentimes...

Iron Range marketing effort attempts to change views in Cities, Duluth – Hibbing Daily...

Iron Range marketing effort attempts to change views in Cities, DuluthHibbing Daily TribuneDULUTH — A new mining marketing publication was announced at a press...

Color Psychology In Branding: Industry Colors Explained [Infographic]

Color can play a big part in driving audience response - this infographic provides an overview of the psychology of color in branding.