Saturday, March 25, 2017

How much is a happy customer worth?

In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re...

How AI will shape the future of search

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have...

Google’s mobile-first index is (still) months away

Don’t freak out. That’s what Google’s Gary Illyes repeated this week — at least three times — to SEOs and webmasters who might be...

Beware these 7 sneaky PPC attribution tricks

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost...

An answer box experiment (my journey into known and unknown factors)

Disclaimer: I’m sharing my experience below without making any claims. I’m simply sharing my observations in hopes the SEO industry might be able to further...

Getting the Perfect Shot with BOTE Boards

Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper,...

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Howdy, readers! We're back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the...

SearchCap: Google Posts expands, technical audits & site search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can...

Are technical and content audits still relevant?

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as...

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