SEO 101: Which URL versions to add to Google Search Console
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize...
How long does it take to deindex low-quality or thin content published by accident?...
I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making...
Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running...
8 Popular Landing Page Designs: Which Types Work Best?
“I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up —...
How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)
Image via Shutterstock/Red Deer.
Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged each time somebody clicked on...
How to Prioritize SEO Tasks [+Worksheet]
“Where should a company start ?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I...
SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
AdWords Editor...
AdWords Editor update supports Shopping Showcase Ads
AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads.
Showcase ads feature...
Looking at marketing automation platforms? We compare 14 vendors
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to...
Anatomy of a Google search listing
Are you looking to dominate in Google search results?
Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order...
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