Monday, April 24, 2017

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this...

SearchCap: Google Home users, Apple expands search ads & Google suggested video clips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding...

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much...

2017 SEM growth hacks: Monster growth from brand protection

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first...

SEO & intelligent content: Discovery, connection and improved performance

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen...

Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX...

Google Home can now support and distinguish up to six separate users

Google Home will now support up to six users. In other words, it has the capacity to recognize and distinguish the voices of multiple...

Google tests ‘suggested clip’ in search results where video jumps directly to the answer

Ryan Rodden spotted a new Google test where Google shows an embedded video at the top of the search results that jumps directly to...

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local...

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant”...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help...

Latest article

Mobile marketing means ‘more than just Google and Facebook’ – Campaign Asia-Pacific

Campaign Asia-PacificMobile marketing means 'more than just Google and Facebook'Campaign Asia-PacificBrands are missing a huge opportunity by relying too heavily on Google and Facebook...

YouTube says it has fixed Restricted Mode’s issues with LGBTQ videos – MobileMarketing Magazine

Pop duo Tegan & Sara were one of the LGBTQ creators who spoke out against Restricted Mode Over a month after YouTube was criticised...

Marketers must reclaim the word ‘innovation’ before it dies – Marketing Week

Marketing WeekMarketers must reclaim the word 'innovation' before it diesMarketing WeekThe definition is quite simple,” says Andrew Garrihy, chief marketing officer for Western Europe...