Tuesday, October 16, 2018

Testing Your Way to Better Facebook Ads in MailChimp

Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy.“We don’t have the budget to be able to throw...

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof,...

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the...

Announcing the New (& Much Improved) Free Keyword Tool

Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a...

The 3 Secrets Behind this Record Label’s Impressive Open Rates

A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl...

16 Essentials to Creating a Trust-Boosting Twitter Profile

I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book,...

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer...

Email Outreach Tips: +22 Link Building Email Templates

Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO). Outreach accounts for the majority...

How to Discover Your Customers’ Most-Googled Frustrations (and solve them)

Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and...

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But...

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