Tuesday, April 24, 2018

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo...

Why Old-School Ads Still Totally Work (And How to Imitate Them)

Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing...

How Site Search is Killing Your Conversion Rate (And How to Fix It)

For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true...

Creating an Effective Facebook Ad Campaign

A few weeks ago, we introduced Facebook Ad Campaigns in MailChimp, a smart, powerful tool that can help you reach new audiences, grow your business,...

How to Improve Your Social Media Strategy for 2017

If you’re a marketing professional, you can’t ignore the power of social media. When used correctly, it’s an important tool to increase web traffic,...

Features vs. Benefits: What’s the Difference & Why It Matters

Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you...

6 Advanced B2B Lead Conversion Tracking Methods

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B...

How to Hire an SEO – in Google’s Words

As a digital marketing agency, we know a lot about the importance of SEO consulting. But it’s hard for us to tell you how...

How to Improve Your Alexa Ranking in 30 Days or Less

Numbers don’t lie. When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking. Why? It’s a...

17 Hair-Raising Salon Marketing Ideas

If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair....

Latest article

Five Qualities To Seek In A Brand Marketing Partner – Forbes

ForbesFive Qualities To Seek In A Brand Marketing PartnerForbesIs your brand active in partner marketing? By partner marketing, I mean creating mutually beneficial relationships...

Oracle acquires Grapeshot, a marketing tech startup that helps ensure ‘brand safety’ – TechCrunch

TechCrunchOracle acquires Grapeshot, a marketing tech startup that helps ensure 'brand safety'TechCrunchIn the era of fake news and controversies over how brands' advertising —...

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and...

AdweekHow a Marketing Firm You've Never Heard of Knows Exactly Where You Shop and WhenAdweek“Snap into a Slim Jim,” Macho Man Randy Savage bellowed...