Sunday, October 22, 2017

What SaaS Marketers Can Learn About Pricing From Menu Engineers

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new...

How to Spice Up Your B2B Blog if It’s Mind-Numbingly Boring

Feel like something’s missing on your blog? Maybe it’s your font… Maybe your theme… Or could it be your logo? While most B2B bloggers focus on improving minutiae,...

Building a Successful Paid Twitter Campaign From the Ground Up

When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors...

8 Industries That Must Have a Video Marketing Strategy

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

How to Predictably Fill Your Funnel Using Account-Based Marketing

Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put...

Strategic Timing Tips for Resend Campaigns

This is the second of a 2-part series on resending campaigns. If you missed part 1, you can check out our data on open rates, subject...

Creating an Indispensable Welcome Email (Infographic)

More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on...

15 Ways Marketers Use Overlays to Get More Conversions

Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss...

Latest article

SCORE: How creating ‘buyer personas’ can help small business marketing – Lakenewsonline.com

SCORE: How creating 'buyer personas' can help small business marketingLakenewsonline.comBuyer personas help you drill down to the specifics of what motivates individual customers to...

Maplewood Catering Company Takes Top Prize for Best Digital Marketing Plan at NJ Small...

TAPinto.netMaplewood Catering Company Takes Top Prize for Best Digital Marketing Plan at NJ Small Business Development ...TAPinto.netThe New Jersey Small Business Development Centers network...