Wednesday, May 23, 2018

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder...

Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to...

5 Ways to Use Facebook Ads to Take Down Your Competitors

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or...

Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new...

How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking...

How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking...

Featured Integrations: August 2017

Running a small business often requires tackling multiple tasks at once, and staying on top of everything you need to do—from marketing to order...

The Ridiculously Awesome Guide to Facebook Live

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live...

Online Ad Costs, Instagram for Restaurants & More Top Stories from July

It’s hard to believe it’s almost August already. Before long, we’ll be lamenting summer trips not taken, paperbacks left unread, beaches not visited.   Summer’s not...

Should You Be Worried About The Next Google Algorithm Change?

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might...

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