Monday, August 21, 2017

How to Spice Up Your B2B Blog if It’s Mind-Numbingly Boring

Feel like something’s missing on your blog? Maybe it’s your font… Maybe your theme… Or could it be your logo? While most B2B bloggers focus on improving minutiae,...

Building a Successful Paid Twitter Campaign From the Ground Up

When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors...

8 Industries That Must Have a Video Marketing Strategy

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought

Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more...

How to Predictably Fill Your Funnel Using Account-Based Marketing

Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put...

Strategic Timing Tips for Resend Campaigns

This is the second of a 2-part series on resending campaigns. If you missed part 1, you can check out our data on open rates, subject...

Creating an Indispensable Welcome Email (Infographic)

More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on...

15 Ways Marketers Use Overlays to Get More Conversions

Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss...

5 Data-Driven Lawyer Marketing Strategies

Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem...

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24 Instagram Marketing Tools for More Followers, Likes & Sales

As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another...

Intelligence Services Group Touts ‘Secure Mobile Communications’ with SaltDNA – Mobile Marketing Watch

Ahead of the weekend, iSG shared a big announcement from its partner, SaltDNA. SaltDNA, a Cybersecurity 500 company and a respected leader in secure mobile...

Here’s How To Think About Influencer Marketing at Scale – HuffPost

Here's How To Think About Influencer Marketing at ScaleHuffPostWith the goal of maximizing social engagement and creating an authentic, transparent influence on the consumer,...