Monday, December 18, 2017

Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on...

3 Unusual Tactics For Making Your Testimonials More Persuasive

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable,...

We Analyzed 1.3 Million YouTube Videos. Here’s What We Learned About YouTube SEO

We analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works.Specifically, we looked at the correlation between ranking factors — like...

7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India

Quote of the day: “Don’t be surprised by the results you don’t get for the work you don’t do.” Click the image to download this...

Facebook Ad Benchmarks for YOUR Industry [New Data]

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the...

Facebook Power Words, Avoiding PPC Rip-Offs, & Other Top Stories from February

Every month, I try to come up with novel ways to essentially say the same thing – “Phew, what a month!” So, rather than try...

Ask Yourself These 5 Questions Before Launching That Overlay

Be the Peter Parker of overlays. Image via Shutterstock. You’ve heard it before: “With great power comes great responsibility. And while Uncle Ben wasn’t explicitly referring...

Thinker, Mover, Shaker, Spy: How One Man and His CIA-Backed Company are Changing the...

The name Alex Karp may not mean much to you now — but it’s about to. That’s because Alex is the brains behind Palantir,...

Want to Know How to Make Influencer Marketing Work?

The Internet is a noisy, overcrowded place. Building momentum for your brand is often an uphill battle, and getting your audience to buy in can...

4 Reasons Your Retail Brand Needs to Be on Instagram Right Now

I predict that this is going to be the year that shopping on Instagram goes gangbusters. In my 2017 digital marketing predictions I wrote: Shopping...

Latest article

The Advertising ID Consortium Announces New Member Companies – Mobile Marketing Watch

The Advertising ID Consortium Announces New Member CompaniesMobile Marketing WatchAhead of the weekend, The Advertising ID Consortium — the open identity solution for the...

BHP and Esso to compete in marketing gas – SBS

The AustralianBHP and Esso to compete in marketing gasSBSEsso said the two companies would cease marketing gas jointly at the end of 2018 and...

New Machine Learning Algorithm Means Next-Level Audience Targeting for Brands – Mobile Marketing Watch

Mobile Marketing WatchNew Machine Learning Algorithm Means Next-Level Audience Targeting for BrandsMobile Marketing WatchOgury, the mobile data platform that provides the most comprehensive view...