Sunday, October 22, 2017

The Complete Guide to Using Social Proof in Ads and Landing Pages

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!”...

16 Overlay Examples Critiqued for Conversion

When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And...

My 10 Predictions for Digital Marketing in 2017

It was hard to miss the “good riddance to 2016” trumpet blasts just two weeks ago. So 2017 starts off in a pretty good position...

Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An...

8 Advanced Tips for YouTube Search Optimization

When was the last time you watched a YouTube video? If you’re a normal human being with access to the Internet, my guess is you...

9 Crazy Predictions for SEO in 2017

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick...

Introducing a New Mobile Dashboard

In November, we unveiled a new MailChimp account dashboard that brings more data to the surface, making it easier to view a snapshot of your...

8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase...

Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You...

For years, local advertisers have relied on a well-structured Google My Business account to manage how their businesses appear on the SERP, both for...

Simple Customer Retention Tactics to Improve Your Sales Funnel

Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands. It’s vital that your team...

Latest article

SCORE: How creating ‘buyer personas’ can help small business marketing – Lakenewsonline.com

SCORE: How creating 'buyer personas' can help small business marketingLakenewsonline.comBuyer personas help you drill down to the specifics of what motivates individual customers to...

Maplewood Catering Company Takes Top Prize for Best Digital Marketing Plan at NJ Small...

TAPinto.netMaplewood Catering Company Takes Top Prize for Best Digital Marketing Plan at NJ Small Business Development ...TAPinto.netThe New Jersey Small Business Development Centers network...