Monday, September 25, 2017

Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.

There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need...

Cassini spacecraft’s grand finale at Saturn depicted in Google doodle

Today, the Cassini Spacecraft is going where no spacecraft has gone before — on a dive in between Saturn’s rings to take photos and...

Value of a #1 Google Ranking Down 37% in Two Years?

SEO is hard, y’all. It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic...

Take a deep dive on search and social. Attend a workshop at SMX Advanced.

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held...

[Reminder] Live webinar: 5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety...

SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project...

Local search update: ‘Best’ filter invading the local pack

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a...

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to...

Find a box with a CD-ROM in it, buy it, then learn how to use it. That’s how I bought software as a kid. So...

Evaluating PPC talent, part 1: Where to begin

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....

Content and links: It really does take a village

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough...

Latest article

Digiday magazine: Big ideas poised to upend media and marketing – Digiday

Digiday magazine: Big ideas poised to upend media and marketingDigidayAt Digiday, we report on and examine the big and small ways media and marketing...

Instagram brings its face filters to live video – MobileMarketing Magazine

MobileMarketing MagazineInstagram brings its face filters to live videoMobileMarketing MagazineInstagram live video face filters Instagram has introduced face filters for live video to its...

The next marketing challenge: Targeting – Automotive News (subscription) (blog)

The next marketing challenge: TargetingAutomotive News (subscription) (blog)NEW YORK — New technology means that media planning — targeting which consumers to pitch, via which...