Friday, November 24, 2017

5 successful B2B AdWords best practices for any company

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning...

16 Essentials to Creating a Trust-Boosting Twitter Profile

I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book,...

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer...

Small business SEO: Your questions answered

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark....

Email Outreach Tips: +22 Link Building Email Templates

Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO). Outreach accounts for the majority...

SearchCap: Google Posts live, Google purges medical records & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts...

How to Discover Your Customers’ Most-Googled Frustrations (and solve them)

Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and...

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But...

Google now removing medical records from its search results

Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line...

SMX Advanced session: Mobile-First For The Advanced SEO

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session....

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