Thursday, March 30, 2017

5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the...

How to Use Humor to Power up Your Content Marketing

When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff...

Social Media Strategy for People Who Sell Stuff

If you run an online store, your main goal is to sell stuff. (And if you connect your store to MailChimp, we can help.)...

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

Is it Time to Hire an Agency? Even the best of us DIYers all eventually run up against something that makes little sense for us...

Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every...

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. But. These aren’t necessarily the most...

3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition

When you are considering an ad on your Facebook timeline, what is the first thing you look at? The offer. Okay, so where should you look...

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in...

A Quick Guide to Data-Based Display Advertising

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe...

12 Tips for Making a More Engaging Video for Facebook Live

As a marketer, you know how important it is to create a connection with your audience. It’s essential for slashing through the barriers that divide...

Latest article

Ask SCORE: Businesses should use Google Analytics to improve marketing – Martinsville Bulletin

Ask SCORE: Businesses should use Google Analytics to improve marketingMartinsville BulletinGoogle Analytics is a highly effective website analysis platform that allows businesses to assess...

How to Successfully Track the Results of Your Mail Campaign

Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process....