Thursday, November 23, 2017

IAC buying Angie’s List, will combine with HomeAdvisor into new public company

IAC is buying Angie’s List and will combine it with its own home services lead-gen site, HomeAdvisor, in a deal worth in excess of...

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Facebook ads have long been the gold standard in social advertising, in part because Facebook allows brands to target incredibly niche markets, and has...

SEO + UX = Success

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it...

The New Customer Service Trend that’s Shaking Up the Marketing Industry (In a Good...

When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what...

Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search...

To gear up for the holidays, Bing announced today an expanded list of delivery services it supports for package-tracking searches. It’s also bringing back...

How to Run Your First Facebook PPC Campaign (if You Have no Experience)

Facebook’s reach is insane. What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world. This means one thing for online...

Data: Consumers grow more demanding, impatient as brands fall behind

There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences. There’s also increasing evidence that most...

Boost Conversions with These 8 SaaS Funnel Tweaks

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly...

Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in...

Drive More Local Business with New Display Location Extensions in AdWords

Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this...

Latest article

Glenwood Springs in running for small business award – Glenwood Springs Post Independent

Glenwood Springs in running for small business awardGlenwood Springs Post IndependentThe winning community will receive a $500,000 investment into its downtown business core and...

Pieta House CEO named top marketer – Ireland’s Marketing & Media Monthly Magazine

Pieta House CEO named top marketerIreland's Marketing & Media Monthly MagazineBrian Higgins is no ordinary marketer. In fact, one could question if he should...

Why This 73-Year-Old Company Is a Master Instagram User

Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business...