Tuesday, August 14, 2018

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies,...

How to Segment Your Target Audience with Generational Marketing

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your...

Study: Majority reject ads on smart speakers

Just under 40 percent said they were open to ads if they were “relevant.” The post Study: Majority reject ads on smart speakers appeared...

Bing adds hotel booking filter, home services pricing & coupon deals in search

Bing launches new intelligent search features to help you make better buying decisions. Please visit Search Engine Land for the full article. ...

4 Simple but Powerful Tactics for Writing Compelling Ad Copy

If you want to grow your business online, what is the one thing you need the most? Traffic. And for most businesses, the fastest way to...

SearchCap: Google updates ad settings, negative SEO & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land...

4 Must-Try Google Mobile Ad Strategies (with Data!)

According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the...

SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC policies,...

Sharpen your digital marketing with an SMX Advanced workshop

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing

Nearly all marketers cite personalization as a critical factor in engaging customers. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a...

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A fifth of young people in the UK are online for over seven hours...

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Why Mobile Marketing is So Effective [Infographic] – Business 2 Community

Why Mobile Marketing is So Effective Business 2 CommunityBut why is mobile marketing so effective? What sets it apart from other marketing channels? Why...

Digital Marketing Institute launches membership platform in many countries, including the Philippines – Marketing...

Marketing InteractiveDigital Marketing Institute launches membership platform in many countries, including the PhilippinesMarketing InteractiveThe Digital Marketing Institute (DMI), the global leader in digital marketing...