Tuesday, April 24, 2018

How your website redesign can sabotage your paid search efforts

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad,...

How to sync your keywords and ad labels with an AdWords Script

The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a...

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard. If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact...

6 Ways to Optimize Images for Commercial Intent Searches

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served...

9 reasons why search marketers have been at the cutting edge of marketing technology

As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership...

The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster...

Google: Using non-English URLs for non-English websites is fine

In Google's latest SEO snippets video series, Google's John Mueller talked about non-English URLs and SEO. The post Google: Using non-English URLs for non-English websites...

Visualizing your site structure in advance of a major change

In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through...

Google’s growth in online local reviews continues to dominate, but…

The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person...

Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...

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Google Shopping vs. text ads: Where should digital marketers spend their AdWords budget? –...

Marketing TechGoogle Shopping vs. text ads: Where should digital marketers spend their AdWords budget?Marketing TechWith ever-growing opportunities to promote businesses via Google, it can...

Invaluable Tools for ICO Marketing Campaigns – Bitcoinist

BitcoinistInvaluable Tools for ICO Marketing CampaignsBitcoinistIt's for precisely these reasons that ICO marketing strategies must fuse traditional ICO and marketing tactics and dynamic marketing...

Social Media Marketing Tips for Small Businesses – 38632 Unofficial

38632 UnofficialSocial Media Marketing Tips for Small Businesses38632 UnofficialAre you running a regular, brick and mortar business and feel as if something is certainly...